Mexico Auto Sales By Brand – September 2011 Year-To-Date


2011 Audi A1

One quarter of all new vehicles registered in Mexico in the first nine months of 2011 were sold by Nissan. Sales of Mexico’s most popular auto brand are up 19% this year.

Ranking second is General Motors, the whole of General Motors. Without separate data for Cadillac we can’t say for sure and for certain that Audi is Mexico’s best-selling premium brand this year, but it seems like a pretty safe guess. Audi sales are up 50% compared with the first three quarters of 2010. The gains made by Mercedes-Benz and BMW haven’t been bad, at 19% and 18% respectively, but Audi’s surge has led to what now equals a 182-unit lead over Mercedes-Benz’s Mexican operations.

Back on the subject of Nissan, it’s worth noting the brand’s ranking in other nearby markets. Americans made Nissan the fifth-best-selling brand in the United States in October. During the same period, Nissan ranked ninth in Canada. Overseas, Nissan was the United Kingdom’s fifth-best-selling manufacturer, as well, a feat accomplished in no small part because of the Nissan Qashqai, a Roguish crossover responsible for 33% of all Nissan UK sales.

Helping to make Audi Mexico’s top-selling luxury division are numerous decidedly inexpensive entry-level cars, nameplates Audi doesn’t market north of the Rio Grande. The USD $18,200 Audi A1 stands out as an example of the utilización of premium badging on a car which features mainstream pricing. Audi also sells the 3-door A3 hatchback in Mexico, along with the Audi A3 Cabriolet. Further up the food chain you’ll find the USD $42,000 Audi S3 and the USD $40,500-$55,400 Audi A5 Sportback available in Mexico.

Es un mercado diferente, of that there is no doubt, one where Renault, Seat, and Peugeot sell vehicles. A market where Jaguar doesn’t really sell much of anything. The second quarter update on Mexican auto sales can be viewed here. 

What you see below is a table on year-to-date Mexico Auto Sales, January through September 2011. Scroll down a ways and you’ll find a market share pie chart on auto sales in Mexico where the first three quarters are taken into account.

Rank
Automaker
January – September 2011
% Change
#1
Nissan
156,413 +18.8
#2
General Motors
117,287 +8.8
#3
Volkswagen 91,503 +23.3
#4
Ford
60,115 -0.09
#5
Chrysler/Dodge/Jeep
57,889 +7.0
#6
Toyota
31,451 -0.9
#7
Honda
22,294 -9.5
#8
Mazda
20,722 +19.2
#9
Renault
16,496 +35.3
#10
Seat
12,643 +30.6
#11
Mitsubishi
7543 -17.8
#12
Suzuki
6456 +11.7
#13
Audi
5508 +50.2
#14
Mercedes-Benz
5326 +18.7
#15
BMW
4886 +18.3
#16
Peugeot
4401 -4.0
#17
Mini
2148 +39.8
#18
Fiat
1581 -23.7
#19
Lincoln
1480 -21.0
#20
Acura
1199 -12.0
#21
smart
916 +43.1
#22
Volvo
898 -8.1
#23
Isuzu
875 -15.0
#24
Subaru
463 +15.8
#25
Porsche
394 +45.9
#26
Land Rover
385 +8.1
#27
Jaguar
45 -34.8
#28
Alfa Romeo
15 —–
#29
Bentley
4 -20.0

Source: MAMA 
Red font indicates sales are down, year-over-year. Bold font highlights luxury brands.

CLICK CHART FOR LARGER VIEW

Related From GoodCarBadCar.net
Mexico Auto Sales By Brand – 2010 Year End
Mexico Auto Sales By Brand – 2011 Q1
Mexico Autos Sales By Brand – 2011 Q2
Canada Auto Sales By Brand – September 2011
U.S. Auto Sales By Brand – September 2011
UK Auto Sales By Brand – September 2011